![]() It’s cultural, it’s interpersonal, it’s artistic… if there’s one thing that the mobile industry does not care about, it’s cultural contribution.’ They mean that small studios like us can exist, because they recognise that our contribution is more than monetary. ‘Government entities are hugely important. Noting that Gubbins received funding from VicScreen, Smith also spoke effusively about the importance of arts funding to games as an art form. ‘For people to hear about it from their friends, to build a community.’ Judging by the number of people at the booth, their swell is well underway. ‘We want to have a bit more of a rugged indie swell,’ laughed Smith. That’s not how we want to acquire users.’ If they do well, then we’ll throw a million dollars, put ads everywhere, and acquire users that way”. We’ll put ads out everywhere and see how the numbers do. He pointed out that while big players in the mobile industry can brute-force their games to profitability through advertising power and data, small games run the risk of releasing, and immediately falling through the cracks. In between punters, he discussed the difficulty of becoming successful as a small studio. Smith was interrupted constantly as we chatted, by people wanting to gush about the game.
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